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Shein under investigation in Europe over illegal products and ‘addictive’ design: ‘Aggressive marketing model’

Shein under investigation in Europe over illegal products and ‘addictive’ design: ‘Aggressive marketing model’

The European Union has launched an investigation into the Chinese retailer Shein over the sale of illegal items, including reports of child sex dolls being listed on the platform. The probe also examines the company's "addictive" website design and aggressive marketing tactics to determine if they violate regional consumer protection laws.

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