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Protein powder popularity leads to stock market euphoria

Protein powder popularity leads to stock market euphoria

The surging popularity of protein powder has triggered euphoria on the stock market, leading to large-scale acquisitions and multi-million euro investments. Since 2023, the price of whey protein isolate has reportedly quintupled, reaching 28,000 euros per ton.

Based on reporting by nu. Translated and condensed by LocalHeadlines.

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