'Kill' is bookfluencer Noah de Campos Neto's (24) favorite Amsterdam word. What is yours? 'I use yusu all the time'

Noah de Campos Neto, a 24-year-old bookfluencer, identifies the term kill as his favorite Amsterdam word. Despite its street slang origins, he notes that he frequently uses the word in various social settings, even addressing his mother with it. He also observes the rising popularity of the Sranantongo-derived word yusu, which has recently been adopted by broader groups within the city, a trend he views with some irony.

Beyond language, de Campos Neto critiques the current state of Dutch literature, arguing that it often feels disconnected from the authentic ways in which young people communicate. He suggests that authors frequently project an unrealistic, overly formal image of youth speech. As he prepares to participate in the Groot Amsterdams Dictee 2026, he advocates for more diverse voices and genuine representation in books, while defending the reading and writing habits of his generation against claims that they are uninterested in traditional literacy.