rssSep 6, 2026, 05:00

Are these flags for a 'naughty' massage parlor too 'juicy' for the municipality?

An erotic massage parlor in Amsterdam faced demands from city officials to remove advertising flags from the sidewalk, despite similar flags being used by other businesses on the same street. The municipality ultimately decided against enforcement after determining the flags posed no safety risk and noting that singling out one business would be disproportionate.

Carlo Liefting, the operator of the erotic massage parlor Paradise Touch Club in the Rijnstraat in Amsterdam, faced pressure from local authorities to remove promotional beach flags from the sidewalk. Liefting claimed that many other businesses on the same street, including restaurants and a discount chain, display similar flags without facing enforcement. He suggested that the municipality targeted his business specifically because of its adult nature, describing the situation as feeling too sensitive for the city officials. Liefting filed an objection against the potential fines issued by enforcement officers.

Following the complaint, the South district of Amsterdam clarified its policy, stating that while advertising flags are generally not permitted in public spaces, enforcement is usually triggered by external reports. However, the municipality ultimately decided not to take action against the massage parlor. Officials noted that the flags do not create safety hazards or block pedestrian access. Furthermore, they acknowledged that it would be disproportionate to penalize only one business when many others in the area display similar advertising materials.

Culture Lifestyle Amsterdam Netherlands

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Based on reporting by rss. Translated and condensed by LocalHeadlines.

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