nuSep 8, 2026, 13:30

German supermarket Kaufland launches online marketplace in the Netherlands

German supermarket chain Kaufland has expanded its operations into the Netherlands with the launch of an online marketplace featuring nine million products from thousands of vendors. This digital platform allows the company to reach Dutch customers regardless of whether it maintains physical stores in the country.

German retail chain Kaufland has officially launched its online marketplace in the Netherlands, offering a vast selection of nine million products. The platform functions as a digital hub connecting customers with thousands of third-party vendors, spanning categories from electronics to home and garden supplies. While Kaufland is already familiar to many Dutch consumers who frequently visit its large hypermarkets across the German border, this digital expansion allows the company to reach the entire Dutch market without needing a local physical retail presence.

This move is part of a broader European strategy for the Schwarz Group, the parent company that also owns Lidl. Kaufland operates over sixteen hundred stores across eight countries and has successfully implemented its marketplace model in other regions where it lacks brick-and-mortar shops. Following the Dutch launch, the company intends to expand its digital footprint further by entering the Spanish market soon, aiming to solidify its position as one of the largest online marketplace networks in Europe.

Economy Business Netherlands

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Based on reporting by nu. Translated and condensed by LocalHeadlines.

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