22-euro bread at Noordermarkt is 'a lifestyle': "Me and my bread, selfie, done"

A bakery on Amsterdam's Noordermarkt has sparked controversy and online debate for charging up to 22 euros for a loaf of artisanal organic bread. While many critics consider the price tag absurd, the baker defends the cost as a reflection of high-quality ingredients and a lengthy production process, while some customers view the purchase as a lifestyle statement.




