Sustainable clothing brand Mud Jeans from Weesp makes a restart
Sustainable clothing brand MUD Jeans has been acquired by N5 Holding following its bankruptcy filing in early August. The company, which struggled with heavy historical debt and low sales due to warm weather, will continue its circular denim operations under a new corporate entity.
Sustainable denim brand MUD Jeans has officially restarted operations following its acquisition by N5 Holding. The company, which originally filed for bankruptcy in early August, was purchased after a competitive bidding process involving three interested parties. N5 Holding, which also manages footwear brand Van Lier, will continue the brand's activities under the newly established Mud Jeans BV. The brand's online shop, which had been suspended during the transition, is once again fully operational for consumers.
The bankruptcy was primarily driven by the weight of historical debt and disappointing sales figures, which company leadership attributed to unseasonably warm weather suppressing demand for denim products. At the time of the initial filing, the company employed thirteen people. Founded in 2012, MUD Jeans established a reputation for sustainability by positioning itself as the world's first circular denim brand. With the new ownership structure in place, the company aims to move past its financial struggles while maintaining its focus on environmentally friendly textile production.
Based on reporting by parool. Translated and condensed by LocalHeadlines.
