NOS Sport saved over a million euros with World Cup choices

NOS Sport successfully cut over one million euros in costs during the World Cup by opting for alternative broadcasting strategies. The organization sold sublicensing rights to Talpa for game highlights and produced commentary for three-quarters of the matches from studios in Hilversum rather than sending crews to the tournament location. Furthermore, the editorial team adopted a leaner operational model during night shifts, which the editor-in-chief, Van der Wulp, believes sets a precedent for future collaborations with commercial partners.

Van der Wulp emphasized a strategic shift away from competing aggressively for every sports broadcast right, a practice he described as outdated. While the NOS has secured rights for speed skating and short track, it remains focused on prioritizing events that resonate most with its audience. Currently, the organization is engaged in ongoing negotiations to retain the rights for Eredivisie highlights, aiming to maintain coverage despite a significantly reduced budget compared to previous years.