paroolOct 13, 2026, 07:00

Ajax partners with Amsterdam-based auction platform for used pro-athlete jerseys

Ajax has partnered with the Amsterdam-based platform MatchWornShirt to auction official player-worn jerseys from its men's and women's teams. The multi-year deal will see proceeds support the club's academy and the Ajax Foundation, with the first items being sold following a Conference League match.

Ajax has officially entered into a partnership with the Amsterdam-based online auction platform MatchWornShirt, joining an elite list of international clubs like Paris Saint-Germain and Bayern München. The company, which specializes in selling authentic, player-worn jerseys and sports memorabilia, will handle items from the Ajax men's and women's teams starting with the Conference League match against Hajduk Split. The collaboration is set to continue until at least 2029, with proceeds primarily benefiting Ajax, its youth academy, and the Ajax Foundation.

Founded nine years ago by brothers Bob and Tijmen Zonderwijk, MatchWornShirt has grown significantly from its initial days in the Amsterdam area to employing over 100 people. The company uses specialized technology to ensure the authenticity of the garments while managing logistics for top clubs across Europe. While the platform has successfully auctioned items for famous athletes across various sports, including NBA basketball and professional cycling, the brothers noted that securing a deal with their hometown club, Ajax, completes a significant milestone for their business.

Business Technology Amsterdam Netherlands

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Based on reporting by parool. Translated and condensed by LocalHeadlines.

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