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Customers can no longer earn Air Miles at Shell starting in November

Customers can no longer earn Air Miles at Shell starting in November

Shell will discontinue the Air Miles loyalty program at its stations starting November 1, shifting focus to personalized rewards within its own mobile app. Customers have until the end of October to continue earning points and until December 31 to redeem existing balances at Shell locations.

Shell has announced that customers will no longer be able to earn Air Miles at its stations starting November 1, 2024. The company is pivoting its loyalty strategy toward personalized digital offers delivered through the Shell App, aiming to provide benefits that are more relevant to daily mobility, such as discounts on fuel, electric charging, and shop purchases.

While the earning period concludes at the end of October, customers retain the ability to redeem their existing points at participating Shell locations until December 31, 2024. During this grace period, travelers can use their remaining balance for discounts on fuel, coffee, sandwiches, and other retail items. Shell has clarified that any Air Miles not spent at its stations will not be lost, as they remain valid within the customer's personal Air Miles account for use with other partners.

Based on reporting by nu. Translated and condensed by LocalHeadlines.

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