Accell curators sell bicycle brand Sparta to e-bike company

The curators of the bankrupt Accell Group have finalized the sale of the bicycle brand Sparta to the e-bike company Tenways. This transaction transfers the brand rights, intellectual property, and production documentation of select Sparta models to the buyer. While the financial terms of the deal remain undisclosed, the move is part of the ongoing effort to wind down the estate following Accell's bankruptcy in August. The manufacturer had previously struggled with excessive unsold inventory following the pandemic and a large-scale recall of its Babboe cargo bikes.

Efforts to sell the remaining assets of the Accell Group continue under the supervision of the curators. Previously, the brands Batavus, Koga, and Babboe were sold to the investment firm Dutech. Additionally, the retailer 12Go Biking has acquired the remaining inventory of Accell Netherlands. Sparta, a brand with over a century of history that became part of Accell in 1999, will now be managed by Tenways as the liquidation of the group proceeds.