paroolOct 20, 2026, 08:02

Videoland cleared to acquire Viaplay, gaining F1 and Premier League rights; no changes for subscribers yet

Videoland parent company DPG Media has received approval to acquire Viaplay Netherlands for 142 million euros, bringing sports content like Formula 1 and Premier League football under its umbrella. There will be no immediate changes for existing subscribers as both platforms continue their current operations during the transition.

DPG Media, the parent company of the streaming platform Videoland, has received approval to acquire Viaplay Netherlands in a deal valued at 142 million euros. This acquisition allows Videoland to integrate Viaplay's extensive sports portfolio, which includes exclusive Dutch broadcasting rights for major events like Formula 1, Premier League football, PDC darts, and various hockey matches. While the Formula 1 license currently extends through 2029, the future of these rights will be reassessed once the existing contracts expire. For Videoland, this marks a significant shift as it begins offering high-profile live sports on a larger scale than previously attempted.

Despite the acquisition, current customers of both platforms are not expected to experience immediate changes to their service. DPG Media has confirmed that existing subscription plans, pricing models, and dedicated applications will remain in effect for the time being. The companies are currently working toward finalizing the transition, with further updates promised as the process moves forward. This strategic move strengthens DPG Media's competitive position within the Dutch streaming market.

Business Technology Culture Netherlands

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Based on reporting by parool. Translated and condensed by LocalHeadlines.

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