Toblerone takes small British vegan chocolate brand to court

Mondelez has taken the British chocolate maker Catherine's Originals to court, alleging that the design of their O'bar violates Toblerone's trademarked shape. The small business owner, Catherine Dodd, intends to defend her brand, arguing that the segment shape is based on her company's logo rather than the iconic Toblerone design.
Multinational corporation Mondelez has initiated legal action against Catherine's Originals at the High Court in London, alleging trademark infringement. The dispute centers on the O'bar, a chocolate product manufactured by the small British company that features rounded, semi-oval segments. Mondelez contends that this design mimics the iconic shape of their own Toblerone bars, which they describe as one of the most recognizable product designs in the world. They claim the responsibility to protect their intellectual property rights after failed attempts to resolve the issue privately.
Founded in 2021 by Catherine Dodd in Walberton, England, the small chocolate firm maintains that the shape of their product is inspired by the letter O in their brand name. Dodd expressed that facing legal action from a large multinational is intimidating, but she remains committed to defending her company's identity. While a standard Toblerone retails for approximately 2.50 pounds in the United Kingdom, the 200-gram bars from Catherine's Originals are sold at a premium price point of 9.20 pounds or higher.
Based on reporting by nu. Translated and condensed by LocalHeadlines.


