nuOct 30, 2026, 10:25

Audi profits plummet due to disappointing sales in China

Audi's quarterly net profit plummeted by nearly 90 percent due to weak demand for combustion engine cars in China and shifting European market trends. Additionally, CEO Gernot Döllner is facing intense criticism after appearing at a political rally where Donald Trump announced a major new Audi manufacturing investment in the United States.

The Audi Group, which encompasses brands such as Bentley and Lamborghini, experienced a sharp decline in quarterly net profit, dropping nearly 90 percent to 95 million euros. This significant downturn was largely driven by flagging sales of internal combustion engine vehicles in China and a shift in consumer preference toward electric models among European buyers. Financial director Jürgen Rittersberger emphasized that the company must expedite restructuring measures to combat increasing competitive pressure.

Meanwhile, company leadership is facing scrutiny following CEO Gernot Döllner's appearance at a political event with Donald Trump in Georgia. During the rally, Trump announced that Audi plans to invest 4 billion dollars to build its first American factory, capable of producing 200,000 SUVs annually. Döllner's participation on stage has sparked criticism regarding the company's commitment to political neutrality, with some observers calling for his resignation. Uncertainties also persist regarding the future of European operations, with reports suggesting potential plant closures in Germany.

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Based on reporting by nu. Translated and condensed by LocalHeadlines.

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