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From near-death to national icon: how Hema fought its way back with smoked sausage, tompouce and pragmatism

From near-death to national icon: how Hema fought its way back with smoked sausage, tompouce and pragmatism

The Dutch retail chain Hema is celebrating its 100th anniversary today. After appearing to be near bankruptcy just a few years ago, the company has successfully revitalized its brand identity.

Based on reporting by ad. Translated and condensed by LocalHeadlines.

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