Not enough buyers for Musk's steel Cybertruck: production halted

Tesla is halting production of its Cybertruck due to significantly lower sales than anticipated. Initially positioned in 2023 as a rival to pickup trucks from Ford and General Motors, the vehicle struggled to gain popularity. The car's unconventional, angular stainless steel design made international distribution difficult, particularly in Europe, while frequent recalls and quality concerns hampered its market performance. Although Tesla does not release specific model sales data, industry estimates suggest annual sales of only 30,000 units, far below the factory's 250,000-unit capacity.

Elon Musk acknowledged the situation on social media, describing the vehicle as the best Tesla has created while signaling the end of an era. The company has already stopped sales in Australia and New Zealand. It remains unclear if production will be relocated or permanently discontinued, as the Austin facility is currently the only site equipped to manufacture its specific components. The status of ongoing service and parts availability for existing Cybertruck owners has not yet been confirmed by the manufacturer.