Discount retailer Action continues to grow thanks to increase in customers and stores

Discount retailer Action has reported a revenue of 12.8 billion euros, marking a 14 percent increase compared to the previous year. This growth was driven by an influx of new customers and the expansion of its physical store network, with the retailer now serving approximately 23.2 million shoppers weekly. Action has opened 228 new locations this year, bringing its total to 3,530 stores across sixteen European nations, and expects to add at least 400 more by 2026.

CEO Hajir Hajji attributed the company's success to strong performance in the Benelux region and Southern Europe. While the retailer also experienced growth in Germany and France, these markets saw a slightly more modest expansion. Hajji noted that geopolitical instability and weakened consumer confidence have impacted performance in certain regions. To support its ongoing expansion, the company recently inaugurated a new distribution center in France, underscoring its commitment to scaling operations across the continent.