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'It's pure greed': why we are queuing en masse for a plastic watch

'It's pure greed': why we are queuing en masse for a plastic watch

Large crowds queued globally last weekend for the release of a new watch collaboration between Swatch and the Swiss luxury brand Audemars Piguet. Despite criticism from watch connoisseurs regarding the affordable plastic design, the high demand highlights a growing trend for accessible luxury items.

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