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Private label strawberry jam now costs only 69 cents, A-brand 3.39: the fierce battle behind the prices

Private label strawberry jam now costs only 69 cents, A-brand 3.39: the fierce battle behind the prices

Supermarket chains in the Netherlands are engaging in an intense pricing battle between private label products and premium A-brands. Industry experts explain that the significant price differences are the result of deliberate strategic choices made by manufacturers and retailers.

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