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IT issues at Albert Heijn cause extra pressure at Picnic, run by Ahold CEO’s brother: ‘No tension between us’

Online supermarket Picnic has seen a surge in orders due to a cyber incident affecting competitor Albert Heijn. Founder Michiel Muller, brother of the Ahold Delhaize CEO, confirmed that the company is successfully scaling its operations to manage the increased demand.

Online supermarket Picnic has experienced a significant surge in orders following an IT-related cyber incident at Albert Heijn. As customers sought alternative delivery options, Picnic founder Michiel Muller noted that the company has been able to manage the increased demand by utilizing its expanded logistics capacity and automated systems. Picnic has also temporarily opened more delivery slots to accommodate the influx of new shoppers, while calling on extra staff to assist with packing and delivery operations.

Michiel Muller, whose brother Frans serves as the CEO of Ahold Delhaize, stated that the situation has caused no personal or professional tension between them. He emphasized that the incident serves as a stark reminder of the critical importance of cybersecurity for modern retailers. Picnic is currently reviewing its own security protocols to remain prepared against potential digital threats, acknowledging that every company must remain vigilant in the current technological landscape.

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Based on reporting by ad. Translated and condensed by LocalHeadlines.

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