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What should plant-based chicken pieces be called? Well-known advertiser makes a suggestion

What should plant-based chicken pieces be called? Well-known advertiser makes a suggestion

New regulations have banned terms like 'vegetarian chicken pieces' and 'vegetarian bacon', requiring meat substitute manufacturers to find alternative product names. A famous Dutch advertiser, known for iconic national slogans, has proposed new naming suggestions to help the industry adapt to these changes.

EconomyBusinessCultureLifestyleNetherlands
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Based on reporting by ad. Translated and condensed by LocalHeadlines.

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