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De Bijenkorf to stop dressing its own window displays: ‘Our unique identity has become increasingly diluted in recent years’

De Bijenkorf to stop dressing its own window displays: ‘Our unique identity has become increasingly diluted in recent years’

De Bijenkorf will stop designing its own window displays starting next year, opting instead to let individual brands manage the spaces. This change represents a shift away from the store's traditional identity and has sparked concerns about the loss of a piece of Dutch heritage.

Based on reporting by parool. Translated and condensed by LocalHeadlines.

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